10 Best SEO Techniques For 2013

1. Analyze your website

When you are struggling to get up on a list, you always have competitors working for the same goal. The most important thing to do first is keep reviewing your website. Make sure it is better than others in all aspects

2. Keep Your Content Clean

Ensure clarity and ease of navigation through your website. Keep cleaning your site and remove the irrelevant content

3. Write a good Title & Description

SERP shows a list of results for a search query. Each result is displayed as a Title, a summarized description and the URL it can be accessed from. One of the variables Google uses for ranking is determined by how many times a particular page is clicked. This variable is called the Click-through rate (CTR).This means even if your page is displayed on the first page and it is not clicked by the searchers, Google will end up downgrading your page to a lower rank.

4. Create a natural link profile

Google is smarter than many bloggers thought it was. The recent updates in its algorithms have identified a lot of websites that had been engaged in illegal means of link building like buying them or being involved in link farming. If your site is also doing one of these practices then it runs the risk of being located by Google and banned to be displayed on the results page at all.

5.  Content plan

Previously, it wasn’t as important to have new content or be concerned with the amount users get engaged with. However, changes in algorithms have made it increasingly important to keep adding content to the site and keep tabs on the activities of users on your website since Google now takes that into consideration. In short, users should not only be visiting your site but also be interested enough to share the content.

6. Integrate Social Sharing

Social networking has taken over the world of internet surfing, you should make sure you are taking full advantage of this trend. Make your content easily sharable on these sites

8. Promote the authority

Google has come up with a new variable that it gives a lot of attention to while ranking a page. AuthorRank  is the new factor that takes into consideration the individual contributors to a blog or website.

9. Create a mobi-friendly website

Reports suggest in certain areas of the world like South Africa 60% search queries are punched in through mobile devices and through social media networks on these mobile devices. With the advancements of mobile technology more users are moving towards mobile friendly websites than desktop sites and hence, their growth rate is very high comparative to desktop websites.

10. Localize your content

Reports indicate that around 40% of the users intend to perform a locality based search query.  After typing in the search query users usually add in a postal code or geographic location to seek a local information.

New Google Panda Update Rolling Out Now: What Changes Are Webmasters Seeing?

Despite Google stating they would no longer confirm any of the rolling Panda updates, they seem to have gone back on that and confirmed that yes a new Panda began going live on July 18. However, unlike many of the previous Panda updates, many webmasters have noticed that it does not have as wide of an impact as previous updates.


Matt Cutts has previously stated that Panda updates would rollout over course of 10 days each month, to soften the impact that it has on webmasters when the change happens at once. However, this does make a lot more difficult for webmasters to sometimes determine what is a normal fluctuation and what is actually a new Panda rollout.
For those who actively monitor search key phrases, there is definitely been a lot of fluctuation even on an hourly basis. Some sites will rank for a specific keyword phrase, vanishing hour later, and the return sometimes in relatively the same position other times completely different result pages even.
A lot of people in their Google Webmaster Tools data have noticed that they are getting some definite increase in the number of impressions that they are displaying, but the traffic has remained stable. This is raising the question if Google Webmaster Tools is somehow measuring impressions differently or if there is something else that would account for such an increase in impressions while the click throughs are static.
Something that is noticeable is that a lot of informational sites, both large ones and small ones are being heavily impacted with this new rollout. This includes the big names of the informational sites, such as Wikipedia, and about.com where there are definite changes happening in their rankings.
Google has previously stated that they want to give authority sites a bit more prominence in the search results. Of course, that also means that they need to update their signals in the search algorithm on how Google is determining what is authority versus what are simply spam sites mimicking the authority. This update seems to be targeting authoritative sites – and more specifically what should be considered an authority website and what shouldn’t be.
There has also been a bit of chatter that sites that have fared better in this update are active in using Google+. Some sites that saw a decline in rankings have seen them restored or increased in this new rollout when Google+ activity for the site has been done. While this does make people a bit wary that Google is rewarding sites that are on Google+, it has been no secret that it is one of the signals that many believe have has impact on the ranking algorithm.
There is also speculation that some sites that have gotten caught in a previous Panda update, where they have received warnings for unnatural linking, that some of those impacted sites are now ranking again. The member CaptainSalad2 on WebmasterWorld stated a site began ranking again after removing the disavow links that was submitted the same day the tool was originally released last year, which was also the only change made to that site.
While this latest the Google panda update seems to be of a much softer impact than we have seen from previous updates, it is also worth noting that these rollouts generally occur over 10 days and we are only two days into that. So we definitely could see more fluctuations in search results over the next 10 days while Google watches to see how this new update is impacting the search results, particularly spam and authority sites, and then continue to rollout the update and also tweak the algorithm accordingly.